Nostra

Communications Group

Nostra

Communications

Group

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about us
leaders
team
about us

The Ukrainian advertising and communication holding has been helping businesses expand their opportunities in more than 20 countries worldwide for over 20 years

The company supports the success of its clients and partners by effectively managing investments in communication
For us, partnership means mutual support and shared success, based on understanding risks and responding quickly to needs. We offer effective communication solutions that combine advanced technologies, creative approaches, and international experience. This enables our clients to achieve steady growth and capitalize on available opportunities at every stage.

leaders
  • Dmytro Kutovoy CEO NCG
  • Alla Borshch clients & NB
  • Olena Burova strategy & products
  • Yuriy Kotov planning & CTV

  • Our team is a synergy of creativity, technology, and international experience. Every member is a key player in achieving the success of our clients. We know that true strength lies in collaboration, where each team member works together towards a shared goal!

  • Roman Kostenko TV buing
  • Olena Bogomaz digital buing
  • Olena Barmak digital media
  • Marina Zaverukha clients
  • Olha Bogashko clients
  • Tamara Voropaieva HR
  • Олексій Демченко CTO
team

Our advertising and communications holding is not just a team, but a community of creative and ambitious professionals, where each member is a key player in achieving the success of our clients and partners

If you want to be part of our team, where each day brings new opportunities for creativity and growth, join us and become a co-creator of projects that impact the world of communications

  • 01 Our values

    Our values are not just words, but the soul of our team, which is defined by mutual respect, trust, and support. We believe that true strength lies in collaboration, where all members of our team work together towards a common goal. Responsibility and expertise are the core principles that guide our work. We are open to new ideas and challenges because we understand that only together can we achieve success

  • 02 Mission

    We provide innovative and effective communication solutions that drive business growth for our clients through the synergy of technology, creativity, partnership with all stakeholders, and the international experience of our holding's team

our agencies
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Our clients trust us to implement projects both in Ukraine and internationally.

our clients
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services
strategy and analytics
media planning and buying
business development and support
  • 01 analytics of any field and R&D development

    Analytics is the key to a successful strategy. We offer detailed analysis in any field to help make informed decisions and adjust strategies for optimal results. Our research and development efforts are focused on implementing innovative solutions that keep your business a step ahead of the competition.

  • 02 strategy development

    The effectiveness of a communication campaign always depends on a well-thought-out strategy. Our experts analyze the market, competitors, and target audience to develop a customized strategy and communication ideas that ensure maximum effectiveness and the achievement of business objectives. Our approach is based on a deep understanding of the client's business and the use of advanced methodologies to create a strategy that works.

  • 03 data-driven solutions

    We provide data-driven solutions that further enhance the effectiveness of your advertising campaigns. Our approach involves analyzing large data sets to identify key trends and patterns, which help optimize the execution of your growth strategy. By leveraging data analytics, we create personalized solutions that help achieve business goals and provide competitive advantages.

  • 01 media planning

    We help effectively allocate your advertising budget by selecting the best media channels to achieve your business goals. Our approach includes comprehensive media planning using both traditional and modern digital communication channels, cross-platform planning, and scaling across different markets. We ensure precise and effective planning in terms of timing, location, and frequency of messages to maximize the reach and impact of your advertising campaign.

  • 02 media buying

    We provide cost-effective and efficient media buying services both online and offline to achieve maximum reach for your target audience. Our experts analyze the media market, select the best platforms for placement, consider current trends and context, and negotiate to obtain optimal advertising placement conditions both within Ukraine and beyond.

  • 03 media audit

    We conduct a comprehensive audit of media purchases and analyze the results of advertising campaigns to evaluate their effectiveness. We provide recommendations for optimizing future campaigns to ensure maximum return on advertising investment.

  • 01 high-quality client service

    Professional client service that guarantees peace of mind and confidence for our partners and clients. Our team provides support and effective communication at all stages of cooperation: from initial consultations to project completion. We focus on making each stage of client interaction transparent, comfortable, and productive.

  • 02 data intelligence & automation services

    Comprehensive data collection and analytics automation services include solutions for managing data from different countries. Our FMA (Foreign Market Access) project, in collaboration with the Ukrainian Advertising Coalition, demonstrates our ability to integrate and analyze information from global markets. The team uses advanced technologies for data collection, processing, and visualization. Dashboards and automated analytical systems enable valuable insights and real-time decision-making.

  • 03 сonsulting and support

    Our team of experts is ready to provide you with consulting and support in all aspects of your business. We offer comprehensive services in financial, legal, and technological consulting so you can act confidently and effectively tackle even the most complex challenges.

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all news

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contacts

contacts

ask@ncg.ua +380-44-96-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

Choose a service
  • Analytics of any direction and R&D developments
  • Strategy development
  • Data-driven solutions
  • Media planning
  • Media buying
  • Media audit
  • High-quality client service
  • Data intelligence & automation services
  • Consulting and support
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Contacts

contacts

ask@ncg.ua +380-44-96-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

Choose a service
  • Analytics of any direction and R&D developments
  • Strategy development
  • Data-driven solutions
  • Media planning
  • Media buying
  • Media audit
  • High-quality client service
  • Data intelligence & automation services
  • Consulting and support
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"The development of Ukrainian business and the economy through innovation, customer orientation, and team spirit is the path to the prosperity of our country."

Dmytro Kutovoy CEO NCG

Dmytro Kutovoy is the CEO of the NCG advertising holding. He is responsible for the company’s strategic development, investment allocation, and synergy between divisions. Under his leadership, the holding supports the growth of Ukrainian brands and helps them expand into new markets.

Dmytro actively fosters corporate culture by delegating operational management to top executives and creating an environment that encourages team creativity. In 2022, he took the lead in the Foreign Markets Access initiative of the All-Ukrainian Advertising Coalition, focusing on scaling Ukrainian businesses abroad.

Alla Borshch clients & NB

Alla Borshch oversees client service within the holding and is an expert in advertising and marketing with extensive team management experience. She cultivates a work environment that promotes efficiency, grounded in respect, open communication, and the engagement of every team member.

Alla has a clear understanding of client needs and market dynamics, enabling her to craft effective, results-oriented advertising strategies. Her attention to detail and analytical skills ensure the successful execution of projects that meet and exceed client expectations.

Olena Burova strategy & products

Olena Burova oversees the development of the company’s strategic directions and client relationships, combining marketing expertise with an innovative approach to product and strategy development. Under her leadership, the company conducts market research and analyzes client needs to design and implement effective marketing strategies.

Her ability to blend creativity with analytics drives the creation of innovative solutions, ensuring the company’s success.

Yuriy Kotov planning & CTV

Yuriy Kotov has extensive experience in media planning and strategic analysis, managing the processes of strategic and tactical planning to achieve the effectiveness of advertising campaigns. Yurii is responsible for analyzing media trends and developing data-driven solutions for media planning.

Roman Kostenko TV buing

Roman Kostenko has extensive experience in media buying. He ensures the efficient procurement of media resources at optimal prices, analyzes the advertising platform market, explores new opportunities, and negotiates favorable contracts.

With a systematic approach and a deep understanding of the media industry, Roman builds long-term partnerships with media suppliers.

Olena Bogomaz digital buing

Olena Bogomaz has twenty years of experience in strategic and tactical media planning and media buying. She is responsible for maintaining partnerships with suppliers, implementing effective solutions, and exploring new opportunities to ensure the efficiency of digital advertising campaigns.

Olena Barmak digital media

Olena Barmak, with deep expertise in digital marketing, leads the digital Planning and Performance teams, ensuring the achievement of our clients’ business goals. Her years of experience in media planning and data analysis help develop tailored digital marketing strategies for each client, while her expertise in measuring the effectiveness of digital advertising campaigns enables the optimization of marketing investments.

Marina Zaverukha clients

Marina Zaverukha has over 18 years of experience in marketing and advertising. She started her career in the marketing department of a bank and later progressed from offline media planning to client service in advertising holdings.

Marina specializes in establishing effective communication with clients, managing complex projects, and developing strategies to achieve business results for partners.

Olha Bogashko clients

Olha Bogashko has over 15 years of experience in client service. During this time, she has successfully executed numerous advertising campaigns for clients across various industries. Always result-oriented, she places a strong emphasis on the efficiency and effectiveness of every project. Olha has extensive expertise in developing and implementing comprehensive and unconventional solutions.

Tamara Voropaieva HR

Tamara focuses on attracting, adapting, developing, and retaining talented employees who are key to the company’s success. She ensures the creation of a positive work environment, fosters the development of corporate culture, and enhances employee satisfaction.

Her work involves implementing best practices in recruitment, training and development, talent management, and building effective teams. She also focuses on developing the team’s skills, addressing current market challenges and evolving trends, which boosts productivity and provides a competitive advantage for the business. Tamara’s efforts are aimed at helping each employee fully realize their potential and contribute to the company’s collective success.

Олексій Демченко CTO

Oleksii Demchenko is an experienced professional with over 20 years of expertise in designing and developing IT solutions, from conceptualizing business models to creating products and platforms. He has the skills to navigate new technologies and build effective technological strategies. Oleksii leads cross-functional teams to achieve success in the IT sector for businesses.

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team

contacts

ask@ncg.ua +380-44-96-07-61

adress

3 Dorogozhytska Street, UNIT City,
Office B10, Kyiv, Ukraine 04112

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Ketchup is no longer a Dessert

strategy and implementation FMCG
Video
Challenge
Insights and Idea
Results

Products with high levels of added sugar traditionally dominated the ketchup market. Meanwhile, consumers increasingly sought to reduce their sugar intake in response to global healthy eating trends. Pripravka identified this gap as an opportunity for innovation by offering a differentiated product that combined great taste with a health-conscious approach.

Objectives

  • Establish a niche in the ketchup market by creating a new category: “Reduced-Sugar Ketchups.”
  • Build a strong emotional connection with the audience through messaging focused on healthy eating.
  • Increase brand awareness and attract new customers.

 

Pripravka responded to this demand by researching consumer needs. Over half of the respondents expressed a desire to reduce their sugar intake, highlighting a crucial insight for developing a new product. At the same time, the ketchup market lacked low-sugar alternatives, providing an opportunity to carve out a unique product niche.

Idea
Introducing a new ketchup with 42% less added sugar was an innovative response to healthy eating trends. Staying true to the primary goal of preserving the classic ketchup taste, Pripravka used stevia as a sugar substitute, achieving a balance between flavor and health.
To promote the product, the team launched a creative advertising campaign with the core message: “Ketchup is no longer a dessert.” The campaign featured influencer marketing with culinary bloggers and active promotion through television and social media.

The product received positive feedback from consumers, establishing a new category of “reduced-sugar ketchups.” As a result, the brand increased its market share in the sauces segment from 5% to 16.6% in gross profit. Additionally:

  • Brand awareness rose to 23%.
  • 59% of consumers expressed an intention to purchase the product soon.

Pripravka demonstrated how an innovative approach to product development can not only meet market needs but also create a new category with success in a competitive market.

This case proves that even in a saturated environment, there is room for growth and for crafting a unique offering that addresses current consumer demands.

AJAX: Saving from an Imperfect World

Challenge
Insights and Idea
Results

The security systems market traditionally relies on fear and intimidation, which influences advertising strategies. Ajax had an ambitious goal—not only to become a recognizable brand in the security category but also to shift the perception of this category, emphasizing security guarantees and modernity. A key task was to overcome the “Facebook bubble” barrier and build brand awareness among the mass audience nationwide.
Moreover, the client expected not just a successful campaign but also the implementation of tools to optimize marketing investments and improve business processes.

The key insight was understanding the consumer’s need for security without imposing fear. To establish a clear link between “security system = Ajax,” an ad was created that showcased different life situations where the system provides peace and confidence.
To achieve maximum effectiveness, the creative was tested using NeuroKnowledge. This tool allowed for evaluating audience perception of the ad, adapting visual decisions and composition to maintain viewer attention and deliver key messages.
The media mix included a 360-degree approach, focusing on:

  • TV for mass influence
  • Digital advertising (including social media) for precise targeting
  • Development of an innovative calculator and dashboard that enabled real-time management of investments and the sales funnel

Brand Awareness: Ajax became firmly established in the mass audience’s mind as a leading brand in the security field, overcoming the narrow reach of the “Facebook bubble.”
Business Process Optimization:

  • A short- and long-term forecasting model was implemented, allowing for better management of marketing investments.
  • Advertising costs for starting campaigns were optimized, reducing the budget by 20-25% without losing effectiveness.

The success of the Ajax campaign was based on a well-chosen communication idea that focused on positivity and security guarantees. The effective media mix, use of modern analytics tools, and implementation of innovative management models enabled the achievement of strategic goals and ensured the continued development of the brand.

IREX «Еволюція в умовах війни. Шлях динозавра»

strategy and implementation digital media planning and purchasing
Video
Challenge
Insights and Strategic Idea
Results

At the beginning of 2022, “Sabrise,” one of Ukraine’s leading pest control manufacturers, faced significant challenges due to Russia’s full-scale invasion. The company severed all ties with the aggressor state, including the popular “RAPTOR” brand, which had been a market leader in mosquito repellents. The overall market experienced a decline, especially the flying insecticide category, where “RAPTOR” held a 26% market share before the invasion.

The economic downturn, population migration, and the emergence of new low-cost competitors jeopardized the brand’s survival. The primary challenge was maintaining consumer loyalty to “RAPTOR” while simultaneously creating a new brand, “IREX,” without losing market share.

In 2022, the sales of the category fell by 51%, and the active audience decreased by 20-25%. It was essential to balance preserving the popularity of “RAPTOR” while transitioning to the new brand under the conditions of economic crisis.

IREX represents the “predator of the new generation with a steel character,” combining the familiar Raptor dinosaur with new characteristics reflecting modern values such as technological advancement and environmental consciousness. The target audience comprises young individuals aged 25-45 who actively use digital technologies and prefer focusing on important tasks rather than dealing with insects.

The brand employs video ads with the slogan “Eliminate mosquitoes, not plans,” showcasing IREX decisively defeating pests. The 2023 strategy focused on digital campaigns in social media, and in 2024, communication tools were optimized for greater effectiveness.

IREX embodies determination and innovation, actively engaging the youth in combating pests while maintaining ties with the previous brand.

2023: The launch of the new IREX brand exceeded planned market share (SOM) metrics by 60%. Communication campaigns reached 87% of the target audience, indicating the brand’s successful adaptation to new conditions.

2024: IREX solidified its position as a leader with a 42% SOM, and brand awareness increased from 0% to 30%, marking a significant achievement in just two seasons.

Let’s fight the crisis

digital financial sector media planning and purchasing
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results

During the crisis, PUMB sought to support small business owners by simplifying banking operations and attracting new customers. The bank became the first in Ukraine to offer 100% remote account opening for businesses — with online document verification, without visiting branches and without additional contacts with managers. This was important because entrepreneurs needed simple and quick solutions for conducting business in conditions of uncertainty.

The campaign, with a focus on reach and conversion, included the launch of a YouTube video aimed at raising awareness of the new service and encouraging deeper views of the main video. To measure effectiveness, the YouTube Brand Lift study was conducted, which evaluated the memorability of advertisements. During the campaign, there were regular optimizations and testing of placement strategies in performance tools to maximize quality conversions.

The campaign reached 75% of the target audience with an effective frequency, and the video completion rate (VTR) was 45%. The conversion plan was exceeded by 24%. Brand ad recall increased by 12% according to YouTube Brand Lift research, and spontaneous awareness of the PUMB brand among small business owners increased by 78% year-over-year.

The Story of One Track

strategy and implementation digital media planning and purchasing
Challenge
Insights and Idea
Results

Apple aimed to emphasize the key role of the MacBook in creative processes, particularly in music production. The main challenge was to establish a connection between the MacBook and modern music, targeting a young audience interested in electronic music.

Insights:

  • The KISS FM audience is actively engaged with modern technologies that help unlock creative potential.
  • The personal experiences of influential musicians and the demonstration of the track creation process build trust and engage listeners.
  • Promo videos and music integrations are the most effective ways to interact with the audience.

Idea:

Іn partnership with KISS FM, launch a content series called “The Story of One Track” showcasing how the MacBook helps in music creation. The project included stories from DJs Lutique and Mr. Sunny, who demonstrated the process of creating tracks using the MacBook. The campaign covered radio announcements, website publications, video content, and social media posts.

Radio Announcements on KISS FM:

  • Total reach: 978k listeners.
  • 6.99 million contacts with the target audience.

Digital:

  • PR materials on KISS FM and BIT.ua websites reached 532k users, with 14k reading the articles.
  • Promo videos garnered 4.78 million views and 47k clicks.
  • Social media: 221k impressions and 10.9k story views.

The project highlighted the versatility of the MacBook as a creative tool, expanding its usage scenarios in this market, which earned audience trust and created added value for the brand.

Strength and calm

digital financial sector media planning and purchasing
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results
https://youtu.be/ZdiihbWMhHM

Against the backdrop of the instability and volatility of the economic situation in Ukraine at the end of 2022, the preservation of financial assets became critically important, especially in war-torn regions. Only 17% of the population chose traditional deposit mechanisms to protect their funds. PUMB decided to accept this challenge by increasing its deposit portfolio in the context of economic crisis and uncertainty.

In response to the situation, PUMB developed two deposit programs: “Steel” and “Calm”, which were aimed at two different market segments – experienced users and beginners, respectively.

  • The “Steel” deposit focused on confidence and high interest rates.
  • The “Calm” deposit provided peace of mind and the ability to manage the deposit 24/7.

The digital campaign was carefully tailored to the needs of each audience segment and was conducted consistently, with a focus on individual goals for each product. PUMB used platforms such as YouTube, Facebook, Instagram and Programmatic, with an emphasis on precise targeting and optimization of approaches, including the use of TrueView for Action to achieve maximum effectiveness.

  • No. 1 in terms of deposit growth dynamics among Ukrainian banks.
  • No. 1 in terms of customer trust among banking institutions.
  • No. 1 in terms of customer choice for placing deposits.

The campaign demonstrated the effectiveness of the digital approach:

  • TrueView for Action led to more than twice as many app installs after watching videos compared to other formats, even with smaller budgets;
  • optimizing in-app conversions through reallocation of UAC, FB CPL, and Inst CPL confirmed the correctness of the chosen strategy.

Pripravka: Cooking in Sauce

strategy and implementation FMCG
Video
Challenge, Context, and Goals
Insights and Strategic Idea
Results

The Ukrainian sauce market had not seen a product that combined the functions of a marinade and a base for cooking meals. TM “Pripravka” set an ambitious goal to introduce a unique product category, “Cooking in Sauce,” simplifying home cooking.

Key Challenges:

  • Novelty of the format: Consumers were accustomed to using sauces only as toppings, so there was a need to explain how to use the product.
  • Pandemic period: People spent more time at home but were cautious about trying new products due to economic uncertainty.
  • Crowded market: It was necessary not only to create a new niche but also to convince the audience of its value.

Goals:

  • Educate consumers on how to use the product with clear and practical content.
  • Increase brand penetration in the culinary solutions segment.
  • Achieve high product awareness among the target audience in a short time.
  • Stimulate product trials through interactive formats.

 

Insight – modern consumers want to save time on cooking while still enjoying delicious and “homemade” results. They lack simple, proven solutions that don’t require advanced cooking skills.

Strategic Idea – develop a campaign to position the new product as a culinary assistant:

  • Focus on practicality: Showcase how to easily use sauces for cooking through video recipes, master classes, and tips.
  • Influencer power: Engage culinary bloggers perceived as experts to demonstrate dishes made with the new product.
  • Interactive content: Step-by-step recipes, polls on social media, and short video instructions for TikTok.
  • Creative adaptation for the target audience: The slogan, “Cook Easily, Like in a Restaurant,” highlighted the product’s key value.

Communication Channels:

  • YouTube: Videos featuring influencers.
  • Instagram and TikTok: Short video recipes and interactive stories.
  • Contextual advertising: Targeting the culinary audience.
  • Retail activations: Promotional offers and in-store tastings.
  • Increased awareness: The product gained 12 million video views on YouTube and TikTok.
  • Content engagement: 850,000 likes, comments, and shares on social media.
  • Sales: 150,000 units sold in three months, exceeding the initial plan by 35%.
  • Interactivity: Over 120,000 people participated in polls and interactive activities.
  • Brand repositioning: “Pripravka” began to be perceived as an expert in the quick culinary solutions category.

Walking “It all starts with clean shoes”

digital
Video
Challenge, description of the situation and goals
Insights and strategic idea
Results
https://youtu.be/hY5fqapszF8

Sabrise, a well-known expert in shoe care cosmetics, decided to sever all ties with the Russian brand Salton after the start of a full-scale war in 2022 and start developing its own brands. In July 2023, a new brand WALKIN appeared on the market, among the first products of which was Walkin Active Foam for white shoes – completely Ukrainian production. However, the white shoe season was coming to an end, and the brand strategy had not yet been fully developed. At this critical moment, with a limited budget, it was necessary to increase sales for further business development.

To achieve this goal, we decided to take advantage of the popularity of Street style culture, which is gaining momentum in modern cities. Despite the war, Ukrainians continue to express themselves through fashionable looks, where white shoes have become an integral part of the wardrobe. We decided to address the target audience of fashionistas through one influencer who would embody the company’s values ​​and be a native user of the product. For this role, we chose Ramina Eshakzai, a Ukrainian photo and TV model, blogger and host of the YouTube channel “RAMINA”. We gave her a set of Walkin products and asked her to share an honest review with her audience on Instagram.

The results exceeded all expectations: in less than 6 hours, a three-month supply of the product from the marketplace was sold out. We received about 120 thousand unique reaches and over 7.3 thousand interactions with the content (likes, shares, comments, saves, transitions to the brand page). The number of subscriptions to the @sabrise.ukraine page increased significantly, and sales increased 9 times within a week after the integration. This success ensured further growth of the brand and inspired us for the upcoming full-fledged launch of WALKIN.

WALKIN — A confident step starts with clean shoes!

Johnnie Walker New Year 2023

strategy and implementation
Challenge
Insights and Idea
Results

The campaign aimed to remind Ukrainians about the world’s best-selling whiskey during the traditional holiday season, as well as to boost sales of Johnnie Walker products across online and offline channels. The primary objective was to achieve maximum visibility among the target audience using premium platforms and effective communication formats.

Insights:

  • During the holiday season, the Ukrainian audience pays more attention to premium content and ads that evoke a festive atmosphere.
  • High engagement is observed on platforms supporting video formats and Smart TV.
  • Programmatic Display & Video 360 allows for maximum message relevance and high Brand Suitability metrics.

Idea:
The campaign included extensive ad placements on top platforms featuring premium content, using various formats:

  • Social media
  • YouTube
  • Programmatic Display & Video 360
  • Smart TV
    The focus was on high-quality placements and optimizing engagement with the target audience.

Reach: The campaign reached 89% of the target audience, exceeding the planned figure by 10%, with a total reach of 3.2 million users.
Ad Contacts – 35.8 million Views:

  • 15.8 million (+40% compared to previous campaigns)
  • Clicks 64k (+35%)

Effectiveness: The average VTR of the campaign was 76%.

Campaign quality was validated by DoubleVerify:

Brand Suitability: 99%

Authentic Impression: 89%

The campaign during the key New Year season captured consumers’ attention, significantly increased brand awareness, boosted sales, and strengthened Johnnie Walker’s image as a premium choice.

Safety Amid Crisis

strategy and implementation digital
Challenge
Insights and Implementation
Results

In the context of the war in Ukraine, security has become a key concern for citizens. Among the primary risks are personal data protection, as many people face the threat of information loss due to mass migration, cyberattacks, and fraudulent activities. At the same time, users have become more aware of the importance of securing their devices, though they have a low level of awareness regarding protection features, such as those available on iPhones. The main challenge was conveying the advantages of privacy and digital security, tailored to the crisis context.

Insights:

  • Users trust personal recommendations from bloggers and media more than traditional advertising.
  • The topics of Apple Pay/Wallet security generated the most audience interest, as evidenced by the high number of clicks on these materials.
  • The wartime context in Ukraine shifts the focus of the audience, making it crucial to adapt content to align with users’ current interests.

Understanding the challenges of digital security in the context of war became the foundation for creating a comprehensive communication campaign. Its key elements included:

  • Influencer Collaboration: Well-known bloggers and thought leaders shared their experiences using iPhone security features, offering advice on data protection and discussing the benefits of Apple Pay/Wallet.
  • PR Activities: Thematic articles on data protection and digital hygiene were published on popular Ukrainian platforms, such as 24tv.ua, Liga.net, and BIT.ua. These materials focused on current threats and provided practical tips.
  • Online Advertising: Targeted promotional campaigns were employed to attract a wide audience.
  • Content Adaptation to Wartime Context: The campaign considered the current interests of Ukrainians, such as protecting financial transactions and secure data exchange.
  • Operating Under Restrictions: The campaign took into account frequent power outages and limited internet access, emphasizing organic content.

 

The campaign achieved significant reach and audience engagement by combining educational objectives with an effective communication strategy:

  • Social Media: Total reach exceeded 3.39 million people, with 1.2 million story views from influencers.
  • PR Materials: 15 million impressions from media articles, over 88,000 reads.
  • Online Advertising: 42,000 clicks from social media, CTR – 0.35%.

The campaign not only increased awareness of digital security among Ukrainians but also built trust in the iPhone as a reliable tool for data protection. Influencers acted as an organic bridge between the brand and the audience, showcasing real experiences with the security features.

This case demonstrated how the combination of educational and communication tools can effectively address current challenges, even in crisis conditions. The campaign created a strong emotional connection between the brand and the audience, ensuring not only recognition but also a real impact on user behavior. Thanks to the comprehensive approach, the campaign achieved sustainable success and laid the foundation for future initiatives.