The All-Ukrainian Advertising Coalition (VRK) has updated the data on the Foreign Markets Access (FMA) platform, adding information for 2023. This important update allows the Ukrainian advertising industry to access relevant data for planning advertising campaigns in foreign markets, currently covering over 60 countries worldwide.
The year 2023 was marked by positive dynamics. Despite challenges, the economies of developed countries demonstrated steady growth. Advertising markets in European countries, which in 2022 felt the impact of the full-scale war in Ukraine, not only recovered but also reached new benchmarks. More information about these positive changes can be found on the FMA website: https://abroad.vrk.org.ua/.
Thanks to the new information, Ukrainian companies will be better oriented in foreign markets, considering the latest trends and changes that occurred in 2023. This is especially relevant given that in 2024, Ukrainian businesses continue to seek new opportunities for export and entry into international markets.
“Today, Ukrainian companies have access to the latest data, which will allow them to make informed decisions about entering international markets,” said VRK General Director Maksym Lazebnyk. “In modern conditions, it is important to be able to quickly adapt to changes and effectively use the opportunities that arise in markets with diverse challenges and potential.”
The data on the platform contains important analytical indicators collected from sources such as WARC, the World Bank, the United Nations, We Are Social, Statista, IMF, national statistical offices, industrial advertising associations, and other international organizations. This information will help companies not only follow market trends but also understand how best to position themselves in new conditions.
“The Ukrainian export sector continues to show growth and opportunities for Ukrainian entrepreneurs,” emphasized NCG CEO Dmytro Kutovoy. “Thanks to the updated information on Foreign Markets Access, our companies can plan their international strategies even more successfully, minimize risks, and maximize benefits. Now more than ever, it is important to have access to accurate and up-to-date data to effectively compete in the global market.”
As of August 2024, Ukrainian enterprises actively exploring export opportunities face new challenges and prospects. According to the latest studies conducted in Ukraine, the growing demand for Ukrainian goods in 2024 continues to strengthen the positions of Ukrainian businesses in international markets. This is particularly true for developing markets in Asia and Africa, which demonstrate significant potential for long-term growth.
The update of 2023 data on the Foreign Markets Access platform will provide Ukrainian companies with a reliable tool for strategic planning and increasing competitiveness on a global scale. We invite you to review the detailed data analysis on the FMA website.
