On May 19, 2023, IAB Ukraine hosted a webinar titled “A Year of War: Experiences, Challenges, and Plans from Industry Leaders.” The event brought together key representatives of the advertising market who shared their insights on operating during wartime, analyzing challenges, and envisioning the future of the industry.
One of the speakers was Dmytro Kutovoy, founder and CEO of NCG. He discussed how the advertising industry is adapting to wartime realities, contributing to the country’s economy, and planning for future growth.
Key Takeaways from Dmytro Kutovoy’s Speech:
– Adapting to Challenges: Despite blackouts, night alarms, and instability, companies continue to operate, support the Armed Forces of Ukraine, pay taxes, and maintain team integrity.
– Market Development: The Ukrainian advertising industry not only keeps pace with global trends but often surpasses them, unlocking new opportunities for integration into the global market.
– Synergy and Consolidation: Emphasizing the importance of collective efforts through associations like IAB and VRK (All-Ukrainian Advertising Coalition) to bring back major advertisers and send positive signals to the market.
– Future Outlook: Focusing on the country’s recovery and incorporating best practices learned abroad to build quality services and develop local brands.
The speakers also highlighted the crucial role of optimism in driving the industry forward. According to Dmytro, a positive attitude and strong leadership are essential for overcoming crises and realizing long-term visions.
If you missed the broadcast, you can watch the full recording on the IAB Ukraine YouTube channel.
