The All-Ukrainian Advertising Coalition (VRK) has expanded the geographic coverage of country profiles and advertising market parameters on the Foreign Markets Access platform. Ukrainian advertising businesses can now access practical information for planning promotions abroad in over 45 countries worldwide.
Recently added countries, such as the UAE, Slovenia, Israel, and others, enrich the platform’s database, offering a wealth of carefully compiled data to help companies navigate and leverage diverse advertising landscapes globally. The platform provides information spanning several recent years, enabling Ukrainian businesses to track market and regional trends and assess industry dynamics. Data sources include international platforms such as WARC, the World Bank, the United Nations, and others.
“VRK continues to create valuable resources for Ukrainian companies seeking to navigate and succeed in diverse advertising markets worldwide,” commented VRK CEO Maksym Lazebnyk. “As Ukrainian businesses explore export opportunities, it is crucial to leverage data-driven insights and strategies to navigate unfamiliar territories effectively and minimize risks. With strategic planning and a proactive approach, Ukrainian enterprises can position themselves as serious competitors in the global market, fostering sustainable growth and national prosperity.”
The Foreign Markets Access platform is a joint initiative of VRK and the communications holding NCG, aimed at providing Ukrainian businesses with a quick and convenient tool for obtaining essential information to launch campaigns in other countries.
“Cultivating a robust export strategy is critical for Ukrainian companies aiming for sustainable growth and resilience in today’s dynamic market landscape. With numerous opportunities waiting in foreign markets, now is the time for businesses to capitalize on global demand and diversify their revenue streams,” emphasized NCG CEO Dmytro Kutovoy, who oversees the Foreign Markets Access initiative.
According to recent economic reviews, Ukraine’s export sector has demonstrated significant potential, showing steady growth across various industries. In 2023 alone, exports increased by 12%, reflecting rising demand for Ukrainian goods and services abroad. Additionally, emerging markets in Asia and Africa have become lucrative destinations, offering untapped opportunities for expansion and profitability.
These statistics highlight the immense potential awaiting Ukrainian businesses beyond domestic borders, underscoring the necessity of active participation in export activities. By seizing opportunities in international markets, Ukrainian enterprises can unlock new revenue streams, enhance competitiveness, and make a substantial contribution to the country’s economic development.
