IAB Ukraine has released the first version of a white list of Ukrainian YouTube channels—a step toward supporting Ukrainian-language content and reducing funding for pro-Russian resources.
A dedicated working group carefully selected the channels, excluding Russian-language and pro-Russian ones, so that Ukrainian advertisers can confidently support local creators working to preserve our culture and identity.
Among those who contributed to the project was Olena Barmak and the NCG/DIEVO team. We are proud of our contribution and encourage advertisers to join this initiative!
Reminder: The IAB Ukraine Standards Committee previously urged the digital industry to minimize funding for content from the aggressor country and review blacklists during campaign planning. Details: https://iab.com.ua/spysky/
The list of channels is available here: https://iab.com.ua/white-list/
